my sometimes-skeptical social commentary

I don’t know, I don’t think I would agree with the author who wrote the article below. I mean, no one even reads my blog, so how could blogging be so good for me? (It’s an interesting essay, as are a great many posts on penelopetrunk.com, but to save space, I replaced big chuncks with ellipsis points below. To read the complete essay, click the link.)

Blogging essential for a good career

Blogging is good for your career. A well-executed blog sets you apart as an expert in your field.

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But pick your topics carefully and have a purpose. “The most interesting blogs are focused and have a certain attitude,” says van Allen. “You need to have a guiding philosophy that you stick to. You cannot one minute pontificate on large issues of the world and the next minute be like, ‘My dog died.’”
Day realized the value of focus after a misguided mashup of his politics and business. “I used to have liberal politics on my website as well, but my mentor said, ‘Dude, you gotta trim that off.’ Which was fine because in the world of liberal politics I was just another piece of noise.” Now his blog is all about software development with an emphasis on technologies such as NHibernate and C#.

Once you zero in on your topic, here are eight reasons blogging helps your career:

1. Blogging creates a network.
A blogger puts himself out in the world as someone who is interesting and engaging — just the type of person everyone wants to meet. “A blog increases your network because a blog is about introducing yourself and sharing information,” says Kaputa.
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4. Blogging helps you move up quickly.
To escape the entry-level grind, you can either pay your dues, working up a ladder forever, or you can establish yourself as an expert in the world by launching a blog. High-level jobs are for people who specialize, and hiring managers look for specialists online. “Decision-makers respect Google-karma,” writes Tim Bray, director of Web technologies for Sun Microsystems — on his own blog, of course.

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Curt Rosengren, a career coach, periodically Googles “career passion” — words he thinks are most important to his business — just to make sure his blog, Occupational Adventure, comes up high on the list. He estimates that his blog generates at least half of his coaching business.

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8. Blogging makes the world a better place.
“Blogging is about giving stuff away to a community,” says Day. “For years, as a junior developer, I would go to the Internet for solutions and I would always take, take, take. Now I am happy to be a contributor and give something back.”

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